Use the persona to design a job description
You can use the persona to work on a job description. You can work with multiple people on the same file to build a shared vision of the ideal candidate. For example, if one department asks for recruitment, they can think about the profile as a persona. What’s are the perfect skills required, the personality, the background, and so on.
“ I had to make recruitment for a new production line. I used to use excel to define the job description. I had the idea to use the persona to find a new way to communicate with my Human Ressources Department. It was advantageous and effortless to use—only a few minutes with better results. ”
Define precisely your target audience to create the best user experience.
Gather user’s pain points in a brainstorming
Selling is about understanding the client's pain points and find the right arguments to sell your product. It is crucial to gather feedback...