Design your sales pitch with personas

A sales team needs to understand the client’s pain points to define a good sales pitch. In that perspective, they should design personas to refine their arguments for each kind of client. A persona is visual and intuitive, and it is an excellent way to communicate in a team. Plus, it becomes a powerful tool to train new teammates. Multiples sales can work together on the same file to design their personas.

“ We used to keep the arguments for ourselves. Now we can build a shared vision of our sales pitch with the personas. Everyone is now aligned. ”

Remi Ganhem, Executive Account Manager Wurth


Define precisely your target audience to create the best user experience.

Create a persona