Design your sales pitch with personas

A sales team needs to understand the client’s pain points to define a good sales pitch. In that perspective, they should design personas to refine their arguments for each kind of client. A persona is visual and intuitive, and it is an excellent way to communicate in a team. Plus, it becomes a powerful tool to train new teammates. Multiples sales can work together on the same file to design their personas.

“ We used to keep the arguments for ourselves. Now we can build a shared vision of our sales pitch with the personas. Everyone is now aligned. ”

Remi Ganhem, Executive Account Manager Wurth

Persona

Define precisely your target audience to create the best user experience.

Create a persona

Retlated templates

Use the persona to design a job description

You can use the persona to work on a job description. You can work with multiple people on the same file to build a shared vision of the ideal candidate.

Use the brainstorming to prepare a user interview

Do you need to do an interview, and do you have specific questions to ask with several themes to address? You can write all your questions in post-its...