How to design a moodboard easily?

Jonathan Scanzi

Jonathan Scanzi

18 December 2019

4 min read

Today we are overwhelmed by content, and inspiration can strike anywhere. The point is to collect it and share it in a structured way to inspire your team, client, and users. In this article, I will show you how to design a moodboard.

Inspiration is not a one-time thing. It is something you do daily. It must be natural and become a routine. You collect small pieces of a puzzle, and you try to understand the big picture behind it. The day you need to collect and share, it becomes easy.

Collect first

The first step is to collect content that inspires you. Imagine that you’re walking in the street and something grabs your attention. Use your phone to take a picture. My personal method involves creating a new folder in my camera roll to classify my inspirations. This makes everything easier to find later. I also take notes as soon as ideas come to me. I used to use the speech-to-text feature on the keyboard to do this.

When I’m on a website and see something that inspires me, I save the images (or make a screenshot) on my computer in an “inspiration folder.” I have some references that I use regularly. Choices depend on the subject I’m working on. I will give you a list of different websites that I consult every time I do some research.

Advice

I used to work on Evernote, Wake, or Notion to collect and class my content, but I never hold one of them as a routine. The easiest way for me is to create a folder on my computer or my iPhone. This old fashion way works fine for me. What about Pinterest? Pinterest is an infinite inspiration, and we could never stop scrolling or pin images. I don’t want to procrastinate too much, so I keep my distance with Pinterest. I use it when I need it on a particular project.

Where to find inspiration on the web?

Inspiration on UX/UI design

When I’m looking for inspiration on UX/UI, I use Dribbble or Behance from Adobe as a resource for the visual side, and I use Medium to find excellent articles about user experience. Indeed, there are a lot of useful publications on Medium like UX Collective, Muzli, or UX Planet. Another helpful website in terms of design inspiration is the Inside design blog by Invision.

Photography & Illustration

The perfect resource for free photos is Unsplash. A community of photographers shares their best pictures as part of a creative commons license. The site helps a lot in terms of inspiration, and it’s also an excellent way to identify photographers who will inspire you. You can follow them on Instagram, which is also a place to find inspiration. Instagram is also the right place for illustration, like Dribbble or Behance.

Branding

In terms of branding, I love Pinterest because of the quantity of content. It is like the supermarket of inspiration. Behance is also a great place for branding inspiration and more qualitative than Pinterest. Another way to find the best piece of gold is to follow the studios and agencies behind the work. In the branding field, I personally love the work of Focus Lab.

Organize and Structure

Define your goal

Now is the time to structure your visual inspiration. The content you collected will help you materialize your vision and ambition. You want to inspire others and make them feel the way you want to go. Your goal is to create a shared vision.

Tell a story

Designing a moodboard is like telling a story. It has to be fluid and coherent. You need to organize your images by theme (like holding your post-it ideas by topic) and create a visual path to capture the user into your story.

Be selective

Select your content carefully. You don’t need to pin a lot of images. Take time to choose what is essential for you and try to define a hierarchy in your pictures. Identify your favorite image of your cluster, and pin it as the biggest one.

Define your grid

A moodboard also answers an aesthetic question at some point, so you can choose the best “grid” that looks well for you. We worked with the best designers and developers to imagine different compositions. Just pick one of them and enjoy 😉

Share with your team

Now, you need to share your work with your team. You can print your moodboard in your office, or you can share it with our public link and gets feedback and comment on it the easiest way 😉

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